YouTube Marketing

Marketing on YouTube

Raise awareness, drive demand, and boost sales.

QUICK OVERVIEW

Youtube has massive traffic and viewers, with over 1,325,000,000 people using Youtube. There are currently 300 hours of video uploaded to YouTube every minute of every day – 5 hours of video content every second! Which only validates the fact that video marketing is the latest trend – the numbers said it all.

In fact, Cisco is scrambling to re-engineer its routers to deal with what they call the “video onslaught”. By 2015 at least 80% of all internet traffic was video. More than half of all web traffic after 5PM is ALREADY video traffic — YouTube, Netflix, and other companies serving as prime video platform.

The World's Largest Videos Library

For online and offline Business owners and internet marketers, YouTube Marketing is an essential strategy to take advantage of the web’s massive shift toward video. That’s why it’s so important to learn and test some strategies and to get help from Digital Organics right now. It will give you a huge leg up on your competition, making your business move forward.

What's youtube?

Understand YouTube true purpose, find your audience, and grow your channel.

YouTube is a website designed for sharing video. Millions of users around the world have created accounts on the site that allow them to upload videos that anyone can watch. Every minute of every day, more than 35 hours of video is uploaded to YouTube.

When YouTube was created in 2005, it was intended for people to post and share original video content. But since then it's also become both an archive for storing favorite clips, songs, and jokes, as well as a marketing site for companies to promote their products.

Film and television companies maintain a tight control over their own content and block illegal sharing of their programs. However, several now use YouTube to allow fans to see high-quality trailers or repeats of recently aired shows.

Why youtube?

Find the key benefits and features of YouTube, and make great videos.

  • Use the YouTube edit feature to create professional videos.
  • Restrict who views your videos with YouTube's privacy option.
  • Search the archive for your favorite clips.
  • Catch up with programmers you’ve missed via channels.
  • Comment on and rate movies you’ve watched.
  • Watch a full-length feature film on your computer.
  • Use YouTube's caption, subtitles, 3D & hd facilities, and take advantage.
  • More...

Empower Your business with youtube

Let YouTube's reputation overlay your business presence, get rid of the local limitation and go globally to reach every potential customer and let the world know about your name.

Channels VS Social Pages.

Understand the huge advantage the YouTube channel can offer you free of charge.

It’s important that you reset the way you look at YouTube channels versus YouTube pages as you begin to think about YouTube strategically. You need to think of YouTube as a kind of the second website. Your channel is the homepage that anchors your YouTube website. Your videos are the web pages.

Every video you have on your channel strengthens the website because every video points back to your channel page. The more authoritative your channel/homepage becomes, the easier it becomes for your site to rank.

YouTube is the New Twitter

And finally, this is one very important YouTube concept you need to know: YouTube is no longer just a video search site – it has aspirations to become a top-tier social networking site as well.

That means, the more friends, likes, viewers, and engagement your videos get, the better they will rank.

If you’re looking to maximize your YouTube channel’s social engagement, internet video marketers have given positive feedback about Tube Toolbox. This service is notable for being highly effective and for playing by the rules of YouTube’s terms of service.

Get Started With your YouTube Channel

Change Your Channel Icon
You can manage your channel icon from your Google account.
Change the Channel Art
You can easily change the channel art for your channel.
Create Playlists
Create playlists to keep people interested. Below is an example of Crash Course’s YouTube channel playlists, which are very well organized, and consistently branded.
Add Custom Subscribe Button
You can add a custom subscribe watermark to your channel and decide when it pops up.
Customize the Channel Layout
Customizing your channel layout opens up features, such as the ability to add links to social networking sites like LinkedIn or Twitter in the channel art section.
Use YouTube Analytics
That which can be measured can be improved, and YouTube has a full suite of tools to help you analyze your traffic

What purpose should your video serve?

Here’s a list of goals you might want your video to achieve:

1. Build your website’s readership

Your video is a great opportunity to encourage viewers to check out your “real” website. This move can often lead to an opt-in or even a sale down the road.

3. Build your website’s brand

While most brands do this almost exclusive, it’s really hard to tell if you’re accomplishing anything, because it’s not measureable in any way.

2. Capture a lead

You can also ask for an opt-in directly in the video. Simply draw attention to a link listed below your video, and explain what visitors will get once they’ve opted in.

2. Make a direct sale

There’s absolutely no reason you shouldn’t present a CALL-TO-ACTION in your video and provide a link that goes directly to an order form. We’re actually shocked to see how few people actually do this!

Start advertising on YouTube

Video ads show what you have to offer. Watch it work for your business.

About advertising on YouTube

Between the end of 2013 and the end of 2014, the amount of time that people spent watching video on the Internet grew 38.5%. Every month, more than 1 billion people watch more than 6 billion hours of YouTube video. In addition, more than half of YouTube video views come from mobile devices.

1. YouTube and audience engagement

YouTube's unique combination of video access, sharing, and community creates an unmatched opportunity for audience engagement. Sight, sound, and motion can elicit emotional involvement with content that you don't get with other forms of media. You can facilitate discovery of and engagement (shares, comments, and likes) with your video ads by promoting them via YouTube advertising and hosting them in a YouTube curated profile page.

2. About TrueView video ad formats

TrueView video ads give viewers control over which advertisers' messages they want to see and when. Each TrueView ad format appears in a different context, so viewers can interact with each format in a different way.

Here are some benefits of running video ads on YouTube:

  • Connect with your audience. Video ads can help you connect with potential customers in a unique and memorable way. You can be personal, share your expertise with the world, or put the camera on yourself and explain how your product or service can benefit your audience. Show people why they should care about your product or brand.
  • Reach just the right audience. Reach your customers on YouTube by topics, keywords, or demographics, like "women under 35."
  • Create a video campaign in only a few minutes. Create your account, create or upload your video ad, reach your audience, and you're on your way to telling your story to the world.
  • Measure your success. Figure out if you're reaching the right audience. Check your AdWords account to track views, costs, and budget details. Visit the "Analytics" tab in your YouTube account to learn more about your viewers. For example, you can tell which videos your customers are watching and for how long.

Note

Keep in mind that current legal and compliance restrictions prohibit the sale of advertising on YouTube in countries where it's not available. YouTube is localized in 73 countries and across 61 languages.

Get Started

What are video ads?

Any video uploaded to YouTube can be an ad. Pre roll video ads appear before other videos on YouTube. Other video ads appear beside playing videos and in search results.

See ad specs

Cost

What does video advertising cost?

You have complete control over your daily budget, so you can spend what you’re comfortable with.
Plus, you only pay when someone engages with your video ad. If they skip it before 30 seconds (or the end) you don't pay a cent.

Analytics

How do I measure the results?

YouTube has built-in Analytics that make it easy to see how your ad performs. You can also make adjustments to your ad at anytime, and run multiple ads at once to see which works best.

Target

Who can I target?

YouTube has a variety of targeting options that help you reach the right customer for your business. You can target by age, gender, location, interests and more.

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