Improve the customer experience with digital analytics.
Google Analytics gives you the digital analytics tools you need to analyze data from all touch points in one place, for a deeper understanding of the customer experience. You can then share the insights that matter with your whole organization.
“Over 75% of CLA250 customers are new to Mercedes-Benz. With Google Analytics, we understood this new buyer and their behaviors almost instantly.“
Eric Jillard – General Manager, Marketing Services, Mercedes-Benz
Build a complete picture.
Understand your site and app users to better evaluate the performance of your content, products, and more.
Get insight only Google can give you.
Access Google’s proprietary audience data and machine learning capabilities to help get the most out of your data.
Connect your digital analytics to results.
Google Analytics is built to work with Google’s media and publisher products so you can use your digital analytics insights to drive real impact.
Make your digital analytics data work for you.
Process and share massive amounts of data quickly with an easy-to-use interface combined with shareable reports.